Oct. 27, 2007, 10:22AM
Ron Paul's campaign takes to the airwaves
Maverick boosts pursuit of votes in early primaries
By BENNETT ROTH
Copyright 2007 Houston Chronicle Washington Bureau
WASHINGTON — Hoping to defy more expectations, Rep. Ron Paul is ratcheting up his maverick Republican presidential campaign by launching TV and radio commercials in early primary states and setting an ambitious $12 million fundraising goal.
For a candidate often relegated by pundits to second- or third-tier status, Paul's ability to make a big entry into advertising wars is unusual.
With just over two months until the first primaries, experts question whether the libertarian-leaning congressman from Lake Jackson can expand his intense following to make a credible showing in these early contests.
Officials with Paul's campaign acknowledge they have an uphill battle, but say they plan to broaden his support with an advertising campaign that includes $1.1 million in television spots that begin airing Monday in New Hampshire.
Campaign spokesman Jesse Benton said the purpose of the ads was to "give people a full picture of who Ron Paul is. The war is a component, but there is a heck of a lot more, too."
The television spots feature people in New Hampshire talking about Paul's stands, including bringing troops home from Iraq. The ad also includes biographical material, emphasizing that obstetrician Paul is the only doctor in the race, said Benton.
This month the Paul campaign began running about $430,000 worth of radio spots in New Hampshire and early primary states of South Carolina, Iowa and Nevada. Those radio ads stress his domestic stands such as opposition to tax increases and amnesty for illegal immigrants.
To help pay for the stepped-up efforts — of course the campaign hopes to reach beyond past donors who included a self-identified clown and a wizard — the campaign has also set a target of raising $12 million for the last three months of this year.
That would be more than double the $5.2 million campaign took in during the third quarter of 2007, and about as much as better-known GOP presidential contender Fred Thompson raised last quarter.
Also, Paul — whose district includes Galveston and areas on three sides of Houston — has run a frugal campaign, spending $2.8 million for the first nine months of this year compared with $30 million by GOP front-runner Rudolph Giuliani and $53 million by Mitt Romney.
Unlike some rivals, Paul mostly flies commercial, except for two trips where his campaign paid $40,000 for a charter.
His catering tab included Costco and Sam's Club in Des Moines, Iowa, and Peters' Cut Rate Liquor in Freeport.
The Texan has surprised political observers and party officials with his fundraising, almost 80 percent of it via the Internet. He has attracted many donors with his opposition to the Iraq war and a limited-government message.
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