Agency Admits Errors in Deal With TV Host
By STUART ELLIOTT
Published: January 20, 2005
The Ketchum public relations agency has reversed course, apologizing for paying a company owned by the conservative commentator Armstrong Williams to promote the Bush administration's educational policies. The agency also promised to change its policies to prevent another such "lapse in judgment."
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The apology, in a statement released Tuesday night, came after two weeks of criticism. The critics said Ketchum compromised industry ethical standards by not disclosing that it paid the Graham Williams Group $240,000 on behalf of a client, the Education Department, to have Mr. Williams praise the No Child Left Behind Act on his television show and in his newspaper column. Mr. Williams acknowledged the payments after they were disclosed by USA Today on Jan. 7.
Previously, in articles in the trade publication PR Week, Ketchum, owned by the Omnicom Group, had defended itself, saying Mr. Williams was responsible for disclosing the payments. But in the statement, which Ketchum attributed to its chief executive, Ray Kotcher, the agency said it regretted the lack of disclosure.
"We should have recognized the potential issues in working with a communications firm operated by a commentator," the statement said. "This work did not comply with the guidelines of our agency and our industry.
"Under those guidelines, it is clear that we should have encouraged greater disclosure. There was a lapse in judgment in this situation. We regret that this has occurred."
The statement listed changes that Ketchum would make, including requiring subcontractors "to abide by the agency's ethical standards" and adopting a new policy for signing and authorizing contracts with spokesmen and spokeswomen.
http://www.nytimes.com/2005/01/20/business.../20ketchum.htmlWhy start now? I'd like to know how many rightwing idiot commentators or journalists in general are on the Republcan dole. Fargin hypocritical a-holes.